Advertising
The Internet is quickly becoming the first, if not the key, component to any marketing campaign. Online video news, video product reviews, Vodcasting and Podcasting are becoming more and more popular and 2006 is going to be the year when RSS feeds and web conferencing finally break through.
IT Backbones offers cost-effective marketing opportunities designed to help make your company profile, products and news more visible on the internet.
For the IT Community the shift from the old traditional marketing mediums such as magazines has been fuelled by the realization that ROI on this form of advertising is not always achieved. Brand and product awareness can be achieved on the internet and at a fraction of the cost.
Companies are achieving greater success through better optimization of their websites through RSS feed, more PR and reciprocal linking.
The following links are some of the services we offer to help with your Search Engine Optimization:
Talking About IT - IT Video Marketing
IT Backbones - the innovative network of news and information websites that spans the global IT industry, launched Talking About IT video player in August 2005. The video which is produced in Macromedia Flash covers a broad spectrum of news from the IT marketplace.
Visitors to the site require no login to watch and the entire system is available on RSS feed. The aim of the site is to deliver news, interviews, product reviews and exhibition reports in a simple to use format. News stories are presented using the corporate logo of the company and a link to their ITReseller.com profile.
Talking About IT's news team are all professional presenters who aim to deliver news with an informative yet natural manner. The news covered is predominantly Global with a focus on the United States, Europe, India and China. Our presenters are multilingual with Chinese, French, Italian, Spanish and German language skills.
News sections within the site include: Apple, Barcode, Bluetooth, Computing, EPOS, Games, Handheld, Innovation, Internet, Notebook, Printer, RFID, Security, Software, Storage, Telecom and Wireless news.
In addition to these categories, 'Q&A' features deliver additional in-depth content, with key industry figures' responses to a number of topical and relevant questions in a tightly edited, interview-based format. Each Q&A item is approximately 20 minutes in length as opposed to an average news story which is approximately 90 seconds. Product reviews are usually 2-3 minutes.
As an integral element of the IT Backbones suite of sites, Talking About IT retains the look and feel of the other sites and services within the network. With limited sponsorship available it keeps a crisp look to the page layout, removing the distractions of some of the more heavily advert loaded video news sites.
Since the launch in August 2005, Talking About IT has already established a strong user base of around 75,000 unique visitors per month. This is enhanced even further as the video news also appears on the relevant news sites within the IT Backbones news network, giving it even great exposure.
On average, the website posts at least twenty five new video items each week, providing a rapid turnover of news and therefore delivering a powerful new channel of news distribution for PR professionals worldwide. 2006 will see a greater focus on product reviews. A service that is only available to members of the ITReseller.com directory.