Comverse Messaging PC Client bridges mobile and internet environments for Kyivstar users

Published 2nd September 2008

Mobile Messaging (SMS and MMS) from the PC strikes a responsive chord with Ukrainian users...

Kyivstar, the largest mobile operator in Ukraine with more than 23 million subscribers, has launched the Comverse Messaging PC Client service, incorporating technology from TeleMessage, which is a provider of cross-platform media messaging management systems and applications. Kyivstar is now the first operator in this region to enable its subscribers to create and send MMS and SMS messages conveniently from a PC.

Comverse Messaging PC Client meets the needs and lifestyles of mobile customers who are also frequent PC users by integrating mobile messaging seamlessly with two of the most commonly used PC activities: emailing and web browsing. By prominently positioning a “Send SMS & MMS” button on the toolbar at the top of the screen, the service makes it easy and appealing for PC users to compose messages and enhance them with pictures and video clips. Moreover, constant visibility on the toolbar of popular PC applications is an effective way to boost brand and service awareness.

“The success of this service at Kyivstar proves how easy and useful it is for people to send user-generated and other content via SMS and MMS while sitting at their keyboards,” said John Bunyan, Comverse Chief Marketing Officer. “Actual usage has exceeded expectations. Within two months of service launch, tens of thousands of Kyivstar subscribers downloaded the Comverse Messaging PC Client and sent more than half a million SMS and MMS messages from their computers. This demonstrates how Comverse helps innovative and responsive operators broaden their reach beyond traditional boundaries to increase user satisfaction, extend corporate branding, and ramp up MMS and SMS traffic to boost ARPU.“