Premiere Global Services Extends Lead In Email Marketing With Acquisition Of Accucast Inc.

Published 20th February 2006

Intelligence-based platform improves company's capabilities in on-line marketing...

London, 20 February, 2006 - Premiere Global Services, a global outsource provider of business process solutions, today announced it has acquired Accucast Inc., a pioneer of email communications services and recognised industry leader in on-line marketing. Accucast's intelligence-based platform leverages event and customer data in real time to create highly relevant, personalised marketing campaigns that result in increased response rates and improved customer relationships for more than 200 clients, including ACE Hardware, Brown Forman, Delta Air Lines, Regions Bank and Travelocity.

With a scalable, open standards platform, Accucast's full suite of email campaign management tools and intuitive user interface empower enterprise clients to unlock the value of their customer data by translating it into actionable email marketing campaigns. Accucast enables clients to deliver dynamic content that is tailored to the individual customer with trigger-based emails at every stage of the customer lifecycle. The acquisition of Accucast brings additional functionality to Premiere Global's growing Marketing Automation business practice, including more robust database management, reporting and content creation tools, and a user interface recognised for its ease of use. In addition, Accucast brings a nationally recognised strategic and creative services team to Premiere Global.

"I am pleased to welcome the Accucast team and to further our lead in this important and vibrant market," said Boland T. Jones, Chairman, founder and CEO of Premiere Global Services Inc. "By combining Accucast's software-based email marketing tools with our global multi-channel electronic delivery capabilities, including high-volume voice, fax and SMS, we will offer enterprise customers solutions such as collections, renewals, and on-line bill paying that we believe no other company can provide. We plan to integrate Accucast's tools into our larger Alerts & Notifications business practice later this year, enhancing the relevancy and ROI of all customer communications."

"We are excited to increase the value we offer our clients by augmenting our email capabilities with Premiere Global's multi-channel platform," said Michael Pridemore, co-founder and CEO of Accucast Inc. "We are thrilled to join the Premiere Global team as the company offers a unique and compelling value proposition to the market by extending the benefits of real-time customer marketing management to the much larger segment of ongoing production messaging."






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